Get Featured In The Press With A Kick Ass Press Release
If you are thinking of writing kick ass brand press release and don’t know where to start? I have some strategic tips for you, all tried and tested to help you present a great press release to get you organic media coverage. I applied all these rules and many more for my very first press release and it is still paying off.
STRUCTURE & WRITING
Your Press Release needs to…
..be new news, current or up coming, not old news.
No one cares ! harsh as this may sound but your press release needs to be a ‘New’ and a ‘Newsworthy’ announcement...have a great keyword headline.
Simply say what it is in the email subject line, as there is point writing a great press release if no one wants to open it...have your story nailed in the first lines.
No suspense just get to the point, so you have the readers attention to keep on reading...be short
No more than 2 to 3 paragraphs Remember the press will get hundreds of similar emails every week, so it’s important to have everything in the body of the email...be data light, do not send massive files.
Have your mediums available as a landing page link instead of loads of attachments..include a couple of relevant quotations.
Keep quotes informatively inspiring maybe a peep inside your brands personality with texture and values...include your contact details and social links.
Make it easy for your reader to contact you so they can do more research on you and your brand without them having to ask you.
STRATEGY & PREPARATION
Before sending out your kick ass brand press release, you will need some key strategic tips. These tried and tested tips are the most vital ones to help give your press release the best chance possible to get you organic media coverage and create brand loyalty.
Know your target audience.
This goes back to understanding your brand identity and know what publications your audience reads. So have a ready list of media publications you want to reach out too. Print and online magazines, newspapers regional, national and including bloggers.Know ‘who’ you are sending the email to.
Personalise you press release with the correct name and email address (not general emails) Take time to find this out.Be on publications radar, follow and engage on social media.
Follow your target media publications to keep you aware of their content and audience, which should be similar to the audience you want to attract. There is an objective here along with many ways to be on a journalist radar.
Finally save this blog as a Pin to refer back to when you are ready to do your next press release. If you require in-depth discussion on any of these areas do BOOK AN APPOINTMENT to learn how to apply these and many more strategies in being featured in the press.
